The Problem With Empathy in Copywriting

The Problem With Empathy in Copywriting

It’s a common maxim among copywriters: “empathize with your readers.”

“Write something that resonates with their pain,” we’re told in blog posts and ebooks. “Walk a mile in their shoes.”

Sounds easy.

There’s even a formula: Close your eyes, imagine the readers’ problems and then – simply – talk about how you solve those problems.

But it’s not that easy.

Has Google Finally Killed the Pop-up?

Has Google Finally Killed the Pop-up?

A few weeks ago, Google announced they’re making changes to the way they handle certain websites. First, they’ll be removing the label of “mobile friendly” from search results as more than 85% of sites fit this criterion (meaning they’re responsive to mobile devices).

More interestingly, though, is that they essentially proclaimed website pop-ups dead.

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