SaaStr Annual, A New Baby, And What To Do At a Conference When You’re Alone

SaaStr Annual, A New Baby, And What To Do At a Conference When You’re Alone

“Book it,” my wife urged. “I’ll be fine. The baby will be 10 days old by then and my mom will be here.”

Our other two kids came early, so we figured this one would too. Ten days was our best guess. So, I bought the SaaStr Annual ticket, booked the flights, and found a hotel nearby. What could go wrong?

The Problem With Empathy in Copywriting

The Problem With Empathy in Copywriting

It’s a common maxim among copywriters: “empathize with your readers.”

“Write something that resonates with their pain,” we’re told in blog posts and ebooks. “Walk a mile in their shoes.”

Sounds easy.

There’s even a formula: Close your eyes, imagine the readers’ problems and then – simply – talk about how you solve those problems.

But it’s not that easy.