You ever have one of those days where it just seems like things are headed in the right direction?
I’m thinking it’s a good time to be a copywriter. Or a writer in general.
Why would I say such a crazy thing? Don’t we all know that Humanities majors are worthless next to MBAs? Don’t judge so quickly, my friend.
This morning, sorting through my various sources of news, I came across two articles making me feel rosy about the future of writing.
The first story, in The Washington Post titled The Next Hot Job In Silicon Valley is for Poets, points out that all these crazy talking robots need to sound LIKE SOMEBODY. And who better to give them personalities, back stories, and human voice than poets, screenwriters, comedians, and fiction writers?
How rosy is the outlook for writers?
According to the article, “By 2025, 12.7 million new U.S. jobs will involve building robots or automation software; by 2019, more than one-third of the workforce will work side by side with such technologies, according to Forrester Data.”
Somebody has to make all those robots sound like humans. How else will we allow them to take over the world if they don't sound like us?
Couple that growing need with the level of incompetence we seem to have created by our test-obsessed school culture and you’ve got this: “Report shows more than $3.1 billion is being spent annually on remedial writing training.”
A new INC article, Study: Poor Writing Skills Are Costing Businesses Billions, points out that $2.9 billion of that total $3.1 billion is being spent on current employees. Not new ones. Current ones. The ones who are doing a generally good...except for the "effective communicating" part. Looks like that part of the LinkedIn profile was a flat out lie.
Somehow, as a society, we’ve effectively created a work force who understands how to get hired and keep their heads down but has no creativity or skill set to put a decent sentence together.
Think about this for a minute: “employers said more than one-fourth of college graduates were not only poor writers, but also lacked proper communication skills across the board.”
Looks like being a copywriter – or a writer of any kind for that matter – is about to hit it’s stride.
I don't want to call this "shooting fish in a barrel," but I like my odds.
Between the number of robots we’re trying to make sound human and the human-robots we need to convince are still human, it might be time to reconsider that chemical engineering degree.