Run by growth hackers (who seem to multiply like rabbits). But let’s just tap the brakes here for a minute. Let's start by looking up the word “hack.”
“Cut with rough or heavy blows”
“Unauthorized access to data in a system”
“A loud cough that sounds painful”
“Someone who claims to be a professional at some sort of service, but does shitty work” (Okay, this one was mine).
Am I the only one who thinks about stuff like this? Not exactly the kinds of things I want my work to be associated with.
Spend a few days reading about marketing online, though, and you’d think that’s all anyone is doing. Google it. Go ahead.
Here are a few of the recent titles I came across in my search.
This post: Growth Hacking Made Simple: A Step-by-Step Guide
This book: Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
This conference: GrowthHackers Conference 2017
Everyone is hacking growth! Which can be translated to "Finding shortcuts to get bigger, faster, better results in less time." What are you doing? I mean, do you even hack, bruh?
I’m not trying to shit on anyone’s hard work here, but come on. Any marketer or copywriter worth his or her salt knows there are no short cuts. Not if you’re trying to do something worthwhile anyway.
Yeah, I could hire a bunch of hack writers to crack out crap copy for posts no one gives a shit about (read: 90% of “content” out there right now). And yeah, I might see an increase in traffic.
But it’s not quality.
And it’s definitely not sustainable.
I don't plant a tree and immediately look for ways to make it grow faster so I can instantly benefit from the shade. I don't put tomato plants in my garden and "tweak" them so I can eat tomatoes 3 weeks earlier than everyone else (so I can post picture of them on SM and write posts about "7 Hacks to Getting Tomatoes 3 Weeks Faster Than Your Neighbors")
There are no short cuts. There’s only doing good, hard work. And it most likely involves...
All things that have to do with long periods of time, not short ones.
So stop hacking and start working. Have a voice. A personality. An opinion.
And be patient.
Anyone who claims to be hacking their way to success is exactly that. A hack.
And your first step should be to run far, far away. Hopefully, to a quiet place where you can get some real work done.