There's nothing better than getting an email from a client saying, "we just got done split testing your copy (and an updated design) on the landing page and it won by 42%. Nice work."
SolarPulse asked me to clean up one of their main landing pages. I worked to focus on benefits, rather than features, and craft a headline that appealed to customers good will and wallets. I think it worked. ;)
I had worked with the guys at Notion to get their website copy in shape before they attented the Consumer Electronics Show in early 2015.
Later, they approached me for help with a script and a concept for a promo video of their product.
Having already hired a videographer and actors, we worked closely (and quickly) to portray the right kind of message, imagery, tone, and style to convey what Notion is all about to a whole new audience.
The ad turned out great and I loved the opportunity of creating something truly unique and original from scratch.
The Bike Depot is a 501(c)(3) nonprofit community bike shop that supports Denver communities with a wide range of bicycling programs, services, and products.
I reached out to them as a volunteer. When the opportunity popped up to do a feature in an upcoming edition of BikeLife Cities, I jumped at the chance.
This article was the result of our collaboration.
The right combination of the right words in the right order. That's how I'd define a sales letter. And I've written a lot of them.
These are one of my favorite projects to do. Why? Pure psychology.
My job as a writer is to move a potential customer through a particular sequence of triggers that gets them saying "yes, yes, yes!"
By the time they get to the end of my carefully crafted path, they're putty in your hands.