Conversion-Focused Copy for Your Demand Generation Campaigns
Optimize Every Piece of your Funnel
You and I both know there's a process to buying. As marketers, it's our job to help potential customers move through that process as efficiently as possible. The problem is, you don't have the time, energy, or people to write the personalized copy you need to nurture those potential customers along.
As a conversion-focused copywriter, I'll help you engage more of the right customers on multiple platforms, across multiple touch points. We'll not only improve your campaign results, but we'll more naturally speak your customers' language, driving greater revenue for your company.
How It Works
First, We Talk
We've gotta start somewhere, ammaright? Let's spend 20 minutes together so I can prove to you that I'm not a buffoon and that I can actually do what I claim. We can set that up by clicking the button right over here >>>>>>>>>>
Upshot: You move your project forward knowing you just found the right guy.
Then, We Do a Wayfinding Workshop
Look, you and I both know it's hard to find good people you can trust. And instead of telling you I know what I'm doing, I'd like to show you. That's why we always start with a 90-minute workshopping session.
I'll ask some (okay, a lot) of questions about your business, your marketing efforts, your sales process, and your product. This helps me get some context for where we're starting and where we should head. Chances are, you know where you want to go, but as a partner, I'd like to be there with you.
Upshot: Clarity, focus, strategy, and documentation of our goals.
Where We'll Choose Your Asset
Technically, this conversation will happen during our Wayfinding Workshop, but we should call attention to it separately.
It's important that we understand what we're working with.
We'll discuss whether it makes sense to build your campaign around existing assets, if we need to create new ones from scratch, or if we can repurpose other existing content.
Once we get this right, the rest of the process falls into place.
Upshot: Confidence in knowing a starting point, project scope, and expectations.
Then, Onto Content Creation
Now that we know what our campaign foundation looks like, we can start to build out the rest of your campaign pieces. This will include:
- Social media posts for a variety of channels/platforms
- Personalized promotion email to share your newest blog post
- A blog post touching on the topic of the asset we're driving to
- A landing page with a lead-capture form
- A thank you page that redirects leads to other useful content
- Your white paper, infographic, webinar, or other asset [if needed]
Upshot: Message alignment across all pieces to orient visitors and drive higher conversion rates.
Once I've created and polished drafts for each piece of your campaign, I'll share them with you in a Google document tailored to you and your project. This format makes it easy to share comments, track changes, and make updates together - not in the isolation of some darkened writer's room where you get no say.
I'll keep things moving with frequent follow-ups, revision timelines, and inclusion of everyone who needs a voice in the process.
Upshot: Pitch-perfect campaign copy built to fit your team's strategy and goals.
Send to Design
Good copy and good design go together like Forrest and Jenny. They're interesting apart, but they're better together.
Design credentials aside, you can rest assured that I have a good eye, experience in knowing what works, and am happy to share ideas or give direction for you and your design team.
And if you don't have a designer? Just ask. I know plenty of good people and I'm happy to recommend someone just right for you, your business, and your style.
Upshot: Copy and design that work together to make a more compelling case to potential customers.
And Finally, Launch, Promote & Optimize
The "under the hood," technical work that goes into effectively and efficiently launch and promote your campaign matters as much as copy and design.
As the Head of Marketing, you'll drive this part...but I'll be in your sidecar. I want to know how things perform against our goals and how we're doing in comparison to past campaigns.
But that doesn't mean we're done. Every good campaign should improve over time. That's where you and I can continue this beautiful journey.
Upshot: Not only a refined, personalized campaign to drive new revenue, but a strategic partner who can help you analyze, tweak, and create new content for future campaigns.