HOW IT WORKS
You’re VC backed, you’ve got crazy growth goals, and no time to mess around.
The SaaS Marketing Accelerator™ is designed for me to step in, get a lay of the land, create a strategy, and execute the basics of a lead gen funnel, moving you quickly toward increased revenue so you can meet those goals. It’s not a plug and play solution, but rather a framework to get you where you’re going. .
I find it’s best to start at the beginning. So, let’s get cracking.
This front-end work will help you write copy that resonates with your audience, and serve as the lynchpin of all of your future marketing efforts.
• Customer survey
• Deep dive session - 75 minute call
• Interviews with key stakeholders
• Develop customer journey map
• Refine value prop
• Initial buyer persona creation
With a solid marketing foundation in place, we can sketch out a plan for putting the pieces in motion. Understanding our goals and our path for achieving them will help the project run smoothly.
• Presentation of strategy playbook
• Content recommendations
• Define and agree upon KPIs
• Finalize buyer personas
• Content brief for funnel creation
Now we’re ready to draft all the essential pieces of your lead gen machine. We’ll leverage everything we know about your audience to craft landing pages, a lead magnet, and nurture emails that will have them begging to work with you.
• 1 customized lead magnet: White paper, eBook, Infographic, Checklist/Tip Sheet, Action Guide
• 2 landing page variations, each with thank you Page (for A/B testing)
• 3-5 nurture emails for post opt-in