SaaS marketing isn’t like other marketing.
There’s no room (or benefit) to focus on one thing.
You need someone who gets lead gen, sure. But they also need to understand onboarding, nurturing, customer service, sales, retention, and converting from trial.
It’s about seeing how every interaction influences others, how each touch point is an opportunity, how each objection is your next piece of content.
They say someone who offers all this is rare. Finding someone who can do all this AND can write engaging, customer-centric copy? Impossible.
There are a thousand things to be done and not enough time to do them. None of it ends up happening unless you really make it happen.
Imagine the assurance that comes with having someone on your team who’s as invested in your growth as you are. The sense of confidence that comes with knowing someone gets your business as much as you do.
When you have someone dedicated to marketing strategy and execution, you get to focus on the overall health of your SaaS, not the individual parts.
You hear that? It’s called relief.