ElevatePoint was in the middle of rebranding when we began working together. Our goal was to simplify their messaging while clearly present the benefits of their software AND their services.
The end result is a beautiful, benefits-focused website with simple, cohesive messaging that lets visitors know exactly who ElevatePoint is.
When I rewrote Tenere's entire website, the directive was clear. Turn manufacturing content into something readable. Having a genuine curiosity about the products, led me to a tour of one of Tenere's facilities. This first-hand experience was key in capturing the heart of the products and capabilities of this company.
In addition the re-working the entire site, I've continued to create their company newsletter, creating an engaging voice that has helped unite employees across five facilities.
When Exogenesis needed new web copy to convey their very complicated geospatial technology in simple terms, they came to me.
The launch of their new site coincided with the announcement of their partnership with DigitalGlobe, so we carefully crafted a press release as well.
While advanced geospatial analytics, algorithm development, and predictive modeling and simulation may not make sense to everyone, we worked hard to make sure the stories behind the technology and the benefits to individual industries were.