Today, Atlantic Metro has a solid strategy in place to effectively communicate their value to the marketplace. The sales and marketing team now has a clear and cohesive voice to leverage consistently across mediums.
Visits to Atlantic Metro’s core service pages are up, quality of inquiries have improved and conversions rates have jumped. Leads are up 54%.
“We have folks who are organically finding our website and asking for pricing. Just today, we got three or four inquiries, where we might have gotten three or four a month before Chris’s work.”
Citing a simplified marketing approach with a succinct value prop, Atlantic Metro’s marketing content and messaging has seen a 180-degree improvement. The sales team is loving new, high-quality content that clearly differentiates Atlantic Metro from competitors. In the end, everyone is selling more.
“When we started, there wasn’t much of a voice. Now, we have this simple value prop that we’re using in all our sales collateral because it just works. Chris has simplified our marketing approach.”