“Chris provided some flexibility early on around proving he could deliver,” says Oakie. “The focus was on getting to know each other, developing a voice for us through his style, and seeing the outcome before ever extending the agreement.”

Knowing Atlantic Metro needed “content everywhere,” Chris took a two-part approach, focused on getting old content up-to-date for the sales team, while building out the foundational elements of a new content marketing strategy.

“We had a lot of conversations around customer research, value props, buyer personas, and the overall strategy,” says Oakie.

“Chris was doing case studies and customer research, so we were really able to rebuild our website and new content around what customers were saying about us. He took all that customer feedback and articulated a value prop that was spot on.”