I was raised in a bar.
That’s important for you, just gimme a minute to explain.
My parents opened a bar and grill when I was 6, so I've basically been helping craft customer experiences my entire life. It's in my bones.
When I got older, I flirted with law school before becoming a high school English teacher for 8 years. Persuasion, psychology, and understanding others' motivations comes naturally at this point.
Turns out, these skills are super handy in copywriting too.