How Do You Create A Value Proposition? You Don't.

How Do You Create A Value Proposition? You Don't.

Most value propositions come from a few key people in the company sitting around a conference table asking each other why they’re so awesome.

This feels like “creating” a value proposition. But really it’s a shortcut to doing the actual work of talking to people who pay for your service or product.

This is a post about strong value propositions, what they look like, and how to use them.

How to Write a Case Study Your Customers Will Love

How to Write a Case Study Your Customers Will Love

I don’t know why more companies don’t leverage case studies. They’re fantastic social proof, they give your customers a chance to be heard, and they’re fairly easy to write. It’s also a really natural next step when projects come to a close, giving you a chance to end on a high note (or better yet, use as a stepping stone to the next project). Let me walk you through the process…

SaaStr Annual, A New Baby, And What To Do At a Conference When You’re Alone

SaaStr Annual, A New Baby, And What To Do At a Conference When You’re Alone

“Book it,” my wife urged. “I’ll be fine. The baby will be 10 days old by then and my mom will be here.”

Our other two kids came early, so we figured this one would too. Ten days was our best guess. So, I bought the SaaStr Annual ticket, booked the flights, and found a hotel nearby. What could go wrong?