SaaStr Annual, A New Baby, And What To Do At a Conference When You’re Alone

SaaStr Annual, A New Baby, And What To Do At a Conference When You’re Alone

“Book it,” my wife urged. “I’ll be fine. The baby will be 10 days old by then and my mom will be here.”

Our other two kids came early, so we figured this one would too. Ten days was our best guess. So, I bought the SaaStr Annual ticket, booked the flights, and found a hotel nearby. What could go wrong?

The Difference Between “Getting It Done” and Getting It Right.

The Difference Between “Getting It Done” and Getting It Right.

I see this too often…

Companies shooting themselves in the foot because they’ve got checkbox syndrome, a deadly marketing disease where companies just check marketing items off a to-do list instead of taking the time to do them right. Then they wonder why it’s not working...

How to Sell Like a Human Being (Without Being Pushy)

How to Sell Like a Human Being (Without Being Pushy)

If you’ve done the hard work of getting a client to talk to you and trust you, you’ve already done the heavy lifting. You made the call. You sent the email. You got the meeting.

So why do we make closing the sale so complicated? And why do we expect it to be a terrible experience?

A Guide to Not Blowing It: The Art of the Email Introduction

A Guide to Not Blowing It: The Art of the Email Introduction

Accepting the offer to be introduced to a few people, I realized I had a new problem: I didn’t know how to handle email introductions. It wasn’t that I thought they were over complicated. I just hadn’t done one...ever.