How Do You Create A Value Proposition? You Don't.

How Do You Create A Value Proposition? You Don't.

Most value propositions come from a few key people in the company sitting around a conference table asking each other why they’re so awesome.

This feels like “creating” a value proposition. But really it’s a shortcut to doing the actual work of talking to people who pay for your service or product.

This is a post about strong value propositions, what they look like, and how to use them.