Is it possible to produce quality content without deep industry experience? Yes. Let me tell you why...
It’s a common maxim among copywriters: “empathize with your readers.”
“Write something that resonates with their pain,” we’re told in blog posts and ebooks. “Walk a mile in their shoes.”
There’s even a formula: Close your eyes, imagine the readers’ problems and then – simply – talk about how you solve those problems.
But it’s not that easy.
There are lots of reasons why we’re inconsistent in our lives. Typically, we chalk it up to being a human, but that’s the lamest excuse of all. Sure, we’re all inconsistent, but should we really just accept that? Isn’t there a better way?
What if the problem isn’t the consistency itself, but in lacking a good strategy (or having no strategy at all)? In this case, inconsistency is just a symptom of a deeper problem...