The Difference Between “Getting It Done” and Getting It Right.

The Difference Between “Getting It Done” and Getting It Right.

I see this too often…

Companies shooting themselves in the foot because they’ve got checkbox syndrome, a deadly marketing disease where companies just check marketing items off a to-do list instead of taking the time to do them right. Then they wonder why it’s not working...

Why I Decided to Productize My Services

Why I Decided to Productize My Services

A productized service focuses on “done for you” packages with a defined scope and price, rather than highly-customized, time consuming, personalized projects for every client. Think of a can of soup. Or shoes. But in this case, copywriting and content strategy.

The Problem With Empathy in Copywriting

The Problem With Empathy in Copywriting

It’s a common maxim among copywriters: “empathize with your readers.”

“Write something that resonates with their pain,” we’re told in blog posts and ebooks. “Walk a mile in their shoes.”

Sounds easy.

There’s even a formula: Close your eyes, imagine the readers’ problems and then – simply – talk about how you solve those problems.

But it’s not that easy.

Why Is It So Hard to Be Consistent?

Why Is It So Hard to Be Consistent?

There are lots of reasons why we’re inconsistent in our lives. Typically, we chalk it up to being a human, but that’s the lamest excuse of all. Sure, we’re all inconsistent, but should we really just accept that? Isn’t there a better way?

What if the problem isn’t the consistency itself, but in lacking a good strategy (or having no strategy at all)? In this case, inconsistency is just a symptom of a deeper problem...

Staying True to Your Vision in a Sea of Sameness

Staying True to Your Vision in a Sea of Sameness

Comparisons are crippling, especially when you're building a business. Yet as an adult, a parent, and a business owner, it’s nearly impossible to avoid.

But staying true to your vision - whatever that may be for you - is THE ONLY THING that really matters.