Content Strategy

SaaStr Annual, A New Baby, And What To Do At a Conference When You’re Alone

SaaStr Annual, A New Baby, And What To Do At a Conference When You’re Alone

“Book it,” my wife urged. “I’ll be fine. The baby will be 10 days old by then and my mom will be here.”

Our other two kids came early, so we figured this one would too. Ten days was our best guess. So, I bought the SaaStr Annual ticket, booked the flights, and found a hotel nearby. What could go wrong?

Why I Decided to Productize My Services

Why I Decided to Productize My Services

A productized service focuses on “done for you” packages with a defined scope and price, rather than highly-customized, time consuming, personalized projects for every client. Think of a can of soup. Or shoes. But in this case, copywriting and content strategy.