Empathy

The Problem With Empathy in Copywriting

The Problem With Empathy in Copywriting

It’s a common maxim among copywriters: “empathize with your readers.”

“Write something that resonates with their pain,” we’re told in blog posts and ebooks. “Walk a mile in their shoes.”

Sounds easy.

There’s even a formula: Close your eyes, imagine the readers’ problems and then – simply – talk about how you solve those problems.

But it’s not that easy.