Marketing

How to Sell Like a Human Being (Without Being Pushy)

How to Sell Like a Human Being (Without Being Pushy)

If you’ve done the hard work of getting a client to talk to you and trust you, you’ve already done the heavy lifting. You made the call. You sent the email. You got the meeting.

So why do we make closing the sale so complicated? And why do we expect it to be a terrible experience?

Why Is It So Hard to Be Consistent?

Why Is It So Hard to Be Consistent?

There are lots of reasons why we’re inconsistent in our lives. Typically, we chalk it up to being a human, but that’s the lamest excuse of all. Sure, we’re all inconsistent, but should we really just accept that? Isn’t there a better way?

What if the problem isn’t the consistency itself, but in lacking a good strategy (or having no strategy at all)? In this case, inconsistency is just a symptom of a deeper problem...