Sales

How to Sell Like a Human Being (Without Being Pushy)

How to Sell Like a Human Being (Without Being Pushy)

If you’ve done the hard work of getting a client to talk to you and trust you, you’ve already done the heavy lifting. You made the call. You sent the email. You got the meeting.

So why do we make closing the sale so complicated? And why do we expect it to be a terrible experience?