The objective of creating this ebook (along with many others like it) was to create something informative and easy-to-read without being overly technical.
It was part of a larger multi-touch campaign. With no benchmark data to make comparisons, we simply focused on nurturing prospects from the awareness to consideration stages (with the goal, eventually, to help them make a purchase).
Content was written with a focus on the known pain points and business problems professional service organizations face.
The Supreme Court’s unanimous decision in the case of Endrew F. v. Douglas County School District meant schools across the U.S. would be held to higher standards in providing education to children with special needs.
N2Y—a software company dedicated to helping students with disabilities access high-quality, standards-aligned instructional content—wanted to help administrators, teachers, paras, and other educational staff stay informed and compliant.
Together, we created a thorough, well-researched, and careful guide (ebook) that would help them do just that.
The content focused on current laws, how they’re implemented, and what the ruling meant for students and families across the country. As one of the leading providers of special education resources in the country, it was critical we got this right. As you’ll see, we did, providing relevant and important information to key stakeholders who would be affected by the sweeping changes.