The Real Good Process

You’re funded, you’ve got high growth goals, and no time to mess around.

Churn is higher than you'd like, people are confused about how to use your product, and lead gen could always be better. 

With the right process in place, we'll spend more time doing what works to improve those numbers. 

Let's get cracking...

1. A Successful Start

Some people make it hard to get started. I like to cut to the chase. Here's how we do that.

  • You make initial contact (site form, email, Drift chat, smoke signals, yelling at me from across the street, gesturing me to roll down my window at a red light)
  • I reply within a day asking you to answer a couple of background questions
  • If I see a fit based on your answers, we schedule and hold a short call where I’ll ask about your project, biggest problem, timeline, budget.

2. It’s Business Time!

Let's keep things simple, roll up our sleeves, and get started with a letter of agreement that outlines our goals, deliverables, start date, and quote. Once signed, I'll send an invoice for 50% of the total. If your project is more than $10k, we can discuss milestone payments.

3. Digging In

I'm not going to write a single word of copy unless I understand your business, your product, and your customers.

This is the part where I collect any existing collateral, conduct interviews with your staff and customers, and send out a survey to any paying customers to make sure I have the full picture. I may also request a demo of your product.

4. Writing, Revision & Editing

Now for the fun part!

I take all those little nuggets and moments and pain points your customers shared and turn them into compelling website, landing page, and email copy. Everything I deliver to you will be 95% ready and fully mocked up in a Google Doc. I'll also send a final invoice upon copy delivery.

5. Implementation

If step 4 was the most fun, this step is the most exciting.

Once your designer has made our copy look awesome, you get to enjoy the glorious conversion machine you've just unleashed onto the world.

6. Optimization

Once your web copy, landing pages, and emails are bearing fruit, you need to tend to the garden. I will ensure your copy stays relevant and continues to be connected to your campaign goals.

Chris brought a great perspective for improving our website, landing pages, and email copy. One of our main landing pages saw a 42% conversion lift after he rewrote it—and that was our first project together!
— Paul Zalewski, Marketing Manager, Solar Pulse