limit your focus to one thing.

You need someone who gets lead gen, sure. But they also need to understand onboarding, nurturing, customer service, sales, retention, and converting from trial.

It’s about seeing how every interaction influences others, how each touch point is an opportunity, how each objection becomes your next email or landing page opportunity.

Imagine the relief you'll feel of having a copywriter who’s as invested in your growth as you are. 

“When people struggle to find a good copywriter, I just say, “I know a guy. He’s got the perfect blend of gripe, angst, humility, and intelligence — a complete ‘what’s this bullshit?’ mentality. If that’s what you’re looking for, hire Chris.”
— Stephen Callender, Foster Commerce