When Mike Tyler reached out to me through a mutual connection, he voiced a couple of concerns about his site. It didn’t provide enough information, War Room’s services had changed a lot in the last couple of years and he needed new copy to reflect that, and he wanted to make potential customers feel comfortable.
In short, he asked me to better communicate how War Room is helping their clients.
After defining two key phases in the project (Customer Research and Copy Creation), I set to work interviewing War Room’s customers and internal team.
In the end, we were able to reflect their customers’ satisfaction with reduced costs, clear communication, and high-quality work. We’re leading with a customer-defined value prop and have sprinkled their language throughout the site.
I had worked with the Atlantic Metro team for a few months writing case studies before we decided to revamp the website.
After interviewing the AMC sales team and key stakeholders and pairing their messaging with their customers’, we created a clearer, more customer-centric value prop. Then, we built the entire site around that.
The result was a 54% increase in quote requests through their website. And a value proposition they “could finally be proud of.”