The Situation

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In early 2017, Steve Oakie, Atlantic Metro’s VP of Sales and Marketing wanted to build a stronger marketing portfolio.

Looking for someone who could take on a variety of writing duties—especially increasing leads and conversions—Steve was introduced to Chris Cooper at Real Good Writing.

After hearing Atlantic Metro’s needs and challenges, Chris and Steve set to work, meeting weekly to get a handle on how to improve existing collateral as well as how to improve the website and marketing emails.

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“Everything I had was out of date by 10 years. We weren’t communicating in the marketplace, and as such, we weren’t attracting new customers. We needed someone who could help us develop a voice and speak better to our customers,” says Oakie.