The Execution

 

Knowing Atlantic Metro needed “content everywhere,” Chris took a two-part approach—focusing on getting old content up-to-date for the sales team, while building out the foundational elements of a new content marketing strategy and website copy.

“We had a lot of conversations around customer research, value props, buyer personas, and the overall strategy.”
— Steve Oakie, VP Sales and Marketing, Atlantic Metro
 

“Chris was doing case studies and customer research, so we were really able to rebuild our website and new content around what customers were saying about us. He took all that customer feedback and articulated a value prop that was spot on.”

Proving he could deliver with a proven process, Chris dug deeper for Atlantic Metro.

“The focus was on getting to know each other, developing a voice for us through customer research," says Oakie, "And seeing the outcome before ever extending our agreement.”