In early 2018, everyone in tech wanted to know what was up with GDPR. Some seemed more concerned than others, honestly, but Arrow Electronics—a company that specializes in protecting consumer data—wanted to make sure companies were well versed in what would happen if they didn’t comply.
And they wanted to show them how to make that compliance easy.
The clock was ticking and people were more confused than anything. So we put together a white paper designed to take away that confusion. And make a subtle play at the end for how we can help.
Yes, another Arrow white paper. But this one has a fun story.
Arrow wanted a piece of content that would help explain how to properly get rid of sensitive personal data on old equipment, how to re-use that old equipment (and possibly getting money back from it), and how to prep for a digital transformation.
Turns out, this white paper was so good and so well researched, the sales team leaned on it to create a number of new talks as they traveled to conferences throughout the country.
Oh, and it was the anchor for one of the marketing team’s best performing campaigns of the year.